In the context of accelerated digital transformation, the European banking sector now faces both a unique opportunity and a heightened responsibility: ensuring that its digital products and services are genuinely accessible to all citizens, including those with disabilities.

This requirement stems from Directive (EU) 2019/882 – known as the European Accessibility Act (EAA) – a European Union regulation that sets mandatory accessibility standards for everyday products and services, such as websites, mobile applications, payment terminals, and e-commerce platforms. Naturally, banking and financial services fall within the scope of this directive.

With the transposition of this directive into national law now complete, the sector enters a new phase: practical implementation.

Far more than a legal obligation

Ignoring this reality carries not only the risk of fines or sanctions but, more importantly, the risk of excluding millions of potential clients - at a time when inclusion, understanding, and personalization are central values in the relationship between financial institutions and their customers.

Digital accessibility is no longer merely a corporate social responsibility initiative. Today, it is a strategic imperative: a bank that fails to ensure accessibility across its digital channels is effectively delivering an incomplete service and may alienate a significant portion of its customer base, whether due to visual, auditory, motor, or cognitive limitations - or lower digital literacy.

The benefits of Digital Accessibility

The advantages are manifold. Improving the accessibility of a banking application, first and foremost, makes it easier for everyone to use. Usability is enhanced as content becomes better organized, contrasts more visible, and navigation more intuitive benefiting both users with disabilities and the wider customer base.

In practical terms, this involves implementing alternative text for images, enabling keyboard or assistive device navigation, ensuring appropriate color contrasts, providing clear labels and instructions in forms, and guaranteeing full compatibility with assistive technologies such as screen readers.

Accessible platforms foster closer, more empathetic relationships with customers. When a financial institution demonstrates, in practice, that it cares about inclusion, it reinforces trust, loyalty, and respect among its clients.

There is also a direct revenue impact. Making digital channels more inclusive opens doors to segments of the population that would otherwise face barriers to access. This is particularly relevant in an aging Europe, where the senior population constitutes an increasingly significant demographic and is gradually adopting digital solutions - provided, of course, these are truly adapted to their needs.

From an operational perspective, investing in accessibility reduces complaints, technical support requests, and the need for personalized assistance, freeing human resources and lowering costs. Additionally, aligning banking solutions with European accessibility standards facilitates international expansion, enabling a more scalable and competitive global offering.

The Bank of the future is accessible

The transition to accessible digital banking is not just desirable - it is inevitable. Now is the time for banks to act: involving technology, product, compliance, and communication teams from the outset; planning the adaptation of digital channels; testing with real users; and measuring impact with concrete indicators.

Banks that successfully integrate accessibility into their culture and strategy will be better prepared for upcoming regulatory challenges. More importantly, they will lead the way in building a fairer, more inclusive, and therefore more resilient financial sector.

News: Dinheiro Vivo